How to Increase your Pinterest Followers : Part One

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How to Increase your Pinterest Followers : Part One

With a nearing 6,000 followers, I often get asked for advice on all things Pinterest related.  I love helping others especially with something I love.  I’ve finally put together a guide for Pinterest with some of the best tips I’ve found to be useful with my continued success on this fast-growing social media.

how to increase your pinterest followers


Build More Niched Boards

When I first started out on Pinterest, it was for fun and I had no method to my madness.  I just labeled things whatever the hell I felt like.  I titled a board ‘wanderlust’ and literally just dumped anything and everything travel related in there.  Hundreds of pins and it would take forever to go through there and it’s even worse if I was looking for something specific.  Instead of having such a broad board, narrow it down!

Instead of using simply ‘travel’ or ‘wanderlust’ – use ‘Asia’ or ‘Italy.’  Instead of using ‘photography’ – use ‘Street Photography’ or ‘Photography Tips.’

Here’s an example of my destination specific boards.  This makes it much easier for someone who is say planning a trip to specific place to find pins that interest them.  It also helps with people who search for boards related to a specific place.

I can attest to the fact that by narrowing your boards, will bring more followers.

how to increase pinterest followers

Post to Most Popular Boards

You might have 1,500 followers, but that’s total.  All 1,500 followers aren’t following every single on of your boards.  What your pinning to say ‘Travel Inspiration’ is only being seen by those following that board so if only 100 of your followers are following that board, then you aren’t getting much reach.

It’s important that you take advantage of your popular boards.

Obviously, don’t pin unrelated things to a board just because it’s popular though.  You’ll lose followers that way.

 Pin Descriptions – Hashtag or No Hashtag??

Be detailed with your descriptions.  This is how people search and find your stuff.  Lots of keywords are important here.

The big question with Pinterest: Hashtag or No Hashtag??

You don’t have to have hashtags for people to search and find things.  They can do that without them.  Where hashtags DO come in handy is when someone is looking at a pin and it has #travel, they can click on that and it takes them to all the other pins with the same hashtag.

#Travel is pretty broad.  But, for instance, I put #asoutherngypsy on all of my own pins from my blog.  So, if someone likes something of mine, they can click that hashtag and see all of my blog pins.


Add Pinterest to your Email Signature

It might be a small thing, but it definitely doesn’t hurt.

how to increase pinterest followers



Have someone that re-pins a lot of your pins?

Be nice and reciprocate the favor.  They may already like your style, but I guarantee they’ll keep re-pinning your stuff if you re-pin some of theirs.


Tie in Existing Social Media 

Make sure to include your other social media in your profile.  There is an option to link your Facebook profile (not page), Twitter, and Google+.  This is a great way for people who like your pins to find you on other platforms.  I would also suggest adding the Pinterest app to your Facebook page so that people can follow you from there to Pinterest.

how to increase pinterest followers

how to increase your pinterest followers

Hopefully these tips will help you get started if you aren’t quite sure which direction to take your Pinterest account.  Keep an eye out for Part Two!

Which other topics would you like me to cover related to Pinterest and gaining followers?

Ashley is the mastermind behind A Southern Gypsy, a travel blog focused adventure, outdoors, wildlife and Vegan food! In between bigger trips, she is delivering the best of her hometown, Nashville. Hates mustard & pickles. Needs coffee to function. Other passions | activism, minimalism, zero waste, books + writing.


  1. Bob R

    June 20, 2014 at 5:25 AM

    Some useful stuff Ashley, thanks. And that’s coming from someone who is trying to decrease the number of SMs I actively engage in, not increase them. 🙂

  2. Ryan Biddulph

    June 20, 2014 at 6:24 AM

    Reciprocating and going super niche makes sense Ashley. Thanks!

  3. Syd

    June 20, 2014 at 9:58 AM

    Man I don’t get pinterest at all…maybe I will give it another go one of these days though…I’ll check back here for sure.

  4. Tam Gamble

    June 20, 2014 at 1:34 PM

    Thanks for these top tips Ashley – as you know, for someone that is completely new to Pinterest any guidance I can get is helpful and these are really nice and simple yet helpful at the same time. Now to put the tips into practice and get my account up and running this weekend! 🙂

  5. Mandie @ RamblingMandie

    June 21, 2014 at 5:36 AM

    I’ve been looking for something like this! Because, you know…I need one more thing to squeeze into my schedule right now. Lol. Great tips, though! Have you found that pinning at certain times of the day results in more re-pins than others?

  6. Jenise @

    June 21, 2014 at 12:02 PM

    Hi Ashley,
    Great advice! How to you get your email signature to look like that?

  7. Anna | slightly astray

    June 21, 2014 at 7:51 PM

    Thanks for this Ashley. I admit that I’m SO dumb at social media, and I can seriously only focus my attention on one thing at a time. I have Pinterest but it’s so neglected and I hardly know how to use it, ha! Hopefully I can learn soon, because I hear it’s one of the best ways to gain traffic.

  8. Corinne

    June 21, 2014 at 7:59 PM

    Ashley, These are all good tips. What do you think about pinning to group boards?

  9. Katie @ The World on my Necklace

    June 22, 2014 at 7:11 AM

    Thanks Ashley, as a new Pinterest user I found this very helpful 🙂

  10. Sammi Wanderlustin'

    June 22, 2014 at 11:07 AM

    I do not understand pinterest. Or stumbleupon. I am a blogger technophobe. Yup.

  11. Heather Boothman

    June 22, 2014 at 4:44 PM

    This is very good information, We have been trying to increase our traffic and these are great pointers! Thanks

  12. Angela Travels

    June 23, 2014 at 8:45 PM

    Amazing tips. I haven’t tried too hard with Pinterest, but I think I might have to start using these tips to see how I can use this social media avenue better. Great work 🙂

  13. Alli

    June 24, 2014 at 8:19 AM

    Thank you for these awesome tips. I am in dire need of Pinterest advice and your post certainly gives me LOADS of helpful suggestions! Thanks so much!

  14. Dave Cole

    June 24, 2014 at 10:31 AM

    These are excellent tips, Ashley – thank you so much for sharing them. I’ve found the niched boards are a big help, too. Do you find that there’s a best time of day to pin? I’m pretty far ahead from my audience timezone-wise, so was wondering if pinning later in the day for me might be more beneficial. Thanks!

  15. Lauren

    June 24, 2014 at 12:28 PM

    Definitely some useful tips! I’d love to grow my Pinterest followers. It is mostly for my own interest – pinning lots of travel stuff, but it would be nice to have my followers count grow!

  16. Calli

    June 24, 2014 at 1:20 PM

    Great information here Ashley! Pinterest isn’t really an area of social media we’ve spent much time developing but hopefully in the future we can put your advice to use! 🙂

  17. antonette - we12travel

    June 24, 2014 at 2:03 PM

    Thanks for sharing your great tips! I’m such a Pinterest nerd and still don’t know how to deal with it well. I can’t even seem to upload a new pin to one of my boards from my mobile. I guess I should invest more time into this although that’s the same with all the other social media really 😉

  18. Hannah

    June 24, 2014 at 4:35 PM

    You may be a life saver. I’m crap at Pinterest- but I know it’s an awesome way to get more followers and interest but I just can’t get into it. Hopefully this will help and make it a little easier! Congrats on the 6000 followers btw!

  19. Margherita @The Crowded Planet

    June 25, 2014 at 3:21 AM

    Great tips Ashley. I’m kind of new to Pinterest, and would love to improve. I’m sure this will come in handy!

  20. Chris Boothman

    June 25, 2014 at 9:47 AM

    Heather already commented on this but I will add my two cents worth. Even though I am not a big Pinterest fan, I know that folks use this a lot so these are definitely some great tips to follow. Organization is definitely key so that folks can easily find what they are looking for!

  21. Els Mahieu

    June 30, 2014 at 8:38 AM

    I’m still in the phase of finding out stuff on Pinterest, I have a few boards, but “promoting” them is quite a problem. Thanks for the tips, Ashley!

  22. Shikha (whywasteannualleave)

    July 6, 2014 at 6:34 PM

    I must admit although I have found pinterest a bit baffling but this post has helped make it a lot clearer so I might give it another go again in time!

  23. TammyOnTheMove

    July 7, 2014 at 10:18 AM

    These are some great tips. I have a pinterest account, but don`t really use it that often as I never got any traffic to my blog from it. My boards are really broad, so maybe that`s where I am going wrong. Will try and narrow them down a little more.

  24. Nicky

    July 7, 2014 at 9:28 PM

    These are all great tips Ashley. I didn’t know that you didn’t have to include the hash tag on descriptions.

  25. Daidri | Thee Getaway Gal

    July 25, 2014 at 9:31 AM

    Great tips Ashley! I’m already looking forward to a possible part 2. Coming from someone who loves Pinterest I can attest to the fact that it can be a time robber so how much time you devote to it each day? Would you also mind sharing exactly what you used to add your picture and social media icons to your email signature? I know it has a Click Here link but when I put my cursor on that it turns grey so I can Pin the pic. Thanks for sharing your expertise! 🙂

  26. domain

    October 9, 2014 at 10:40 PM

    Good post. I certainly appreciate this site.
    Keep writing!

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